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The 127th Canton Fair Will Be Hold Online Apr 22, 2020
On April 7th, the State Council decided to hold the 127th Canton Fair Online in the middle and late June. After the news was released, many foreign traders guessed how to realize the online Canton Fair. Now the framework has come!
According to Ren Hongbin, Assistant Minister of Commerce, on April 10th,

This Canton Fair mainly includes three parts: online display and docking platform, cross-border e-commerce zone and live marketing service. It focuses on B2B, takes part of B2C platform into account, and creates an all-weather online foreign trade platform.


NO.1 Online display docking platform

Friends who have participated in the fair before know that there are about 25000 exhibitors in the fair, which are divided into export and import exhibition areas.
This year's "cloud Exhibition" is also set as follows:
According to the categories of electronic appliances, daily consumer goods, textiles and clothing, and medicine and health care, the export exhibition is divided into 16 categories, with 50 exhibition areas;
The import exhibition will set up six themes, such as electronic appliances, building materials and hardware.
All the exhibits are on-line at the same time, and 25000 exhibitors are on-line.
For online display:
It will optimize the query system, improve the search function in multiple languages, and facilitate the purchasers to find exhibitors and exhibits.
Through technical means, we will focus on the promotion and introduction of Chinese brand enterprises and commodities.
Strengthen the supply and procurement docking service, hold online special docking activities, increase online matchmaking efforts, and improve the effectiveness of the exhibition.

NO.2 Cross border e-commerce zone

Hold an activity with the theme of "synchronous Canton Fair and global business opportunities", and carry out online business activities at a unified time by establishing exchange links and according to the unified name and image formulated by Canton Fair.
It mainly includes two parts:
First, set up a special topic of cross-border e-commerce comprehensive test area, publicize the work of each comprehensive test area, and promote a number of cross-border e-commerce brand enterprises.
Second, select a number of cross-border e-commerce platforms to highlight the characteristics of "enterprise to enterprise" trade exhibition. It is mainly to cooperate with B2B platform and take part of B2C platform into account, and encourage platform organizations to participate in the fair with all kinds of enterprises meeting quality standards, so as to expand the number of beneficiary enterprises.
NO.3 Live marketing services

Set up online live columns and links, and set up a separate 10 × 24-hour online live room for each participating enterprise.
Before the exhibition, special training will be given to enterprises to improve their live sales ability.
In addition, the platform will also provide functions such as watching back on demand, video uploading, interactive communication and sharing to enrich the exhibition forms.
Zhao Ping, director of the International Trade Research Department of the Research Institute of the China Council for the promotion of international trade, pointed out that the fair also faces many challenges:
For the organizers, the two-month preparation time is tight and the task is heavy;
For exhibitors, not all enterprises have tried online trading, and not all products are suitable for online trading. They need to seize the time to carry out training and select products to participate;
For purchasers, the level of informatization and e-commerce matching in some developing countries and underdeveloped countries are still weak.
In addition, the previous live broadcast mainly focused on 2C end, 2C live broadcast is more an emotional interaction, but the Canton Fair is dominated by 2B, the difference between consumers and purchasers is that the latter is highly rational, with strict budget constraints; and both the buyer and the seller are professionals, the Canton Fair's live broadcast may focus more on the innovation and cost performance of the display products.

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